One of the most exciting projects this year, London Street Prints is a small group of artists & designers in collaboration to create a series of prints inspired by the Olympic Games and Jubilee. The prints will be sold to help people who are sleeping rough in the city in 2012.
We are delighted that Broadway has been chosen as the beneficiary of the project.
MOTIVATED “TO DO SOMETHING TO HELP”
Suzanne Riley, one of the duo leading the project, was inspired to take action after talking with an 18-year-old homeless man sitting outside Hammersmith tube station who talked about our Broadway Centre.
WHAT IS THE INSPIRATION BEHIND THE PROJECT?
An independent report by Oxford Economics estimated there will be 450,000 staying visitors, and 5.5 million day visitors to London during the 2012 Olympic Games. The surge in demand for accommodation during the Games has resulted in a shortage of availability and vastly inflated prices, with some reports of houses being rented out for over £10,000 per week.
In 2008 the Department for Communities and Local Government’s launched the Rough Sleepers’ strategy, ‘No One Left Out: Communities ending rough sleeping’ with the aim of ending rough sleeping by 2012. Homeless Link made the 2012 games the goal to end homelessness in the capital.
However, an article published by the Guardian on 8th March 2012 stated that homelessness in the city was reported to be up by 27.4%, according to figures published by the Department for Communities.
The London Street Prints project aim to make the most of the demand for London and sport-themed art, to help those living in the city who will still be sleeping rough this summer.
VISIT THE EXHIBITION & GET YOUR PRINT!
An online exhibition launched in July 2012 with limited edition prints for sale from 12 different artists. London Street Prints are also organising a pop-up exhibition in London to display and sell the prints – more details coming soon!
This is a not for profit project, with artists & designers contributing their work for free. Each print is priced at £49 for an A3 giclee edition and all proceeds (over £30 per print) from every print sold in the exhibition will go to Broadway.
"Broadway is so excited about the London Street Prints project as it gives our charity the chance to get our name out there to creative Londoners, who won’t have heard of us, and harness their energy to have a real impact on the lives of the homeless people we support.
Homelessness in London is increasing and has devastating consequences for those that experience it. Each year we support thousands of people to get off the streets and into homes and employment.
With the Jubilee and Olympic celebrations this year, there is a real focus on London, and it is so important that the city’s most vulnerable people are helped during this time. London Street Prints gives us a chance to show that in this time of wealth and celebration, people have not forgotten those most in need".
See the online exhibition & order your prints at www.londonstreetprints.co.uk.
You can join the project on Facebook at www.facebook.com/LondonStreetPrints and www.twitter.com/londonsprints
For more information about the project email: email@example.com